Tetley Sails the High Sea, with National Cruise Week Partnership



September 2012


Tetley Tea has announced they are partnering up with the Association of Cruise Experts (ACE) to help its members hold a special afternoon tea party during National Cruise Week. Held during the week of 15th- 23rd September, the event aims to bring the nation together to talk about the luxuries of a cruise break.

With more and more people taking to the water for their holidays, ACE are asking travel agent members to hold an afternoon of informal talks over a cup of tea and maybe even a slice of cake, or two. Tetley, being one of the biggest names in the out of home tea market, are supplying members with sample packs of their new ‘Blend of Both’ along with information about the product and money-off vouchers for future purchases.

This unique opportunity gives ACE Members the chance to introduce potential customers to the delights of cruising, while the new blend ensures members gain customer feedback and make future purchases of the new product.

Dorothy Sieber, Marketing Director at Tetley, explains how the collaboration can have joint benefits for the consumer, the member and Tetley:

“The collaboration of Tetley and the Association of Cruise Experts for a national afternoon tea event is great news for all involved. Members have the opportunity to trial a new product, gauge customer opinion and learn more about the product, while customers themselves will be able to better understand the benefits of cruise holidays in a relaxed environment, over a cup of their favourite tea. Tetley will be giving away free sample packs of our new blend, along with more information and money off vouchers to purchase after the event.”

Each individual member is given a pack of information from ACE with hints and tips on how to get the most out of the one off event. From choosing when and where to hold the party, through to ways in which the association can help, the information packs include all the essential information, along with a sample of the new Tetley range.

For further information about Tetley products please call 0845 6066328 or visit www.tetleyforcaterers.co.uk, for more information on National Cruise Week please visit www.cruiseexperts.org.

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