Jumeirah signs agreement for 'the noodle house' in Kenya 




1 October 2012

Jumeirah Restaurants LLC, the dedicated branded restaurant division within
the Jumeirah Group, has announced the signing of a licensing agreement with
Global Hotels Management Africa LLC that will take its key growth brand, the
noodle house, to Kenya. 

The agreement was signed between Phil Broad, Managing Director of Jumeirah
Restaurants LLC, and Masood Hashim, CEO of Global Hotels Management Africa
Ltd. It will see seven noodle house restaurants opening in Kenya over the
next five years. The first noodle house restaurant is set to open its doors
in Nairobi in early 2013 followed by a location in Mombasa.

The noodle house's move into Kenya is in response to a growing demand for
great quality restaurants in the market and the noodle house sits perfectly
in the casual dining segment of the territory. 

The noodle house serves delicious South East Asian cuisine in an informal
yet stylish environment that takes inspiration from the food and nightlife
of exciting cities such as Hong Kong, Shanghai, Bangkok and Jakarta.

Phil Broad said: "I have had the pleasure of experiencing Kenya on numerous
occasions and we are excited about taking the noodle house brand to this
dynamic country. The partnership with Global Hotels Management Africa Ltd is
another significant step forward in the implementation of our international
growth strategy. The collaboration provides us with another opportunity for
the worldwide expansion plans of our home-grown brand. With extensive
expertise in the food and beverage sector and a proven track record, Global
Hotels Management Africa Ltd is the perfect partner to develop and operate
our brand in Kenya."

Masood Hashim, CEO of Global Hotels Africa LLC said: "We are delighted to be
working with Jumeirah Restaurants on this exciting opportunity of taking the
noodle house to East Africa. We do see significant growth opportunities in
Kenya and the noodle house fits in extremely well with our planned growth
strategy. We have previously worked with Jumeirah Restaurants on other
projects and have been delighted with the strong support that they have
provided to open and operate this wonderful brand."

Starting out in the United Arab Emirates (UAE) as a UAE home-grown brand in
2002, the noodle house is currently operational in eight countries. This
year, the restaurant is set to enter Russia, Lebanon, Great Britain, and
Bahrain. The noodle house brand was recently awarded Superbrand status in
the UAE. The status is assigned to a company or a brand based on market
dominance, quality, trust, longevity, goodwill, customer loyalty and market
acceptance. 2012 marks the tenth anniversary of the noodle house.

Comments

Post a Comment

Popular posts from this blog

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then
Read more

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist
Read more