23 October 2012
Think of Christmas, and turkey and Christmas pudding spring to mind, but the
festive feast is not complete without the final culinary flourish – the
cheeseboard.
So say Collier’s Powerful Welsh Cheddar who are launching their first
limited edition special Christmas pack, to tap into the heightened demand
for premium food and drink during Yuletide.
Branded “to ensure a festive taste sensation” Collier’s Powerful Welsh
Cheddar tastes like no ordinary cheese. The Collier’s name came from Wales’
proud industrial history and Collier’s characteristics reflect those of the
coal miner: reliability, power and integrity.
As Britons prepare to splash out on more luxurious food and drink for
Christmas, the special Collier’s pack will be available from mid November in
multiple retailers for five weeks.
Last year, sales of delicatessen, meat and cheese items jumped eight per
cent in the four weeks leading up to 24 December, according to Nielsen.
“The recession has put a rein on people’s spending but we know that everyone
wants to treat themselves at Christmas,” says Collier’s brand ambassador
Darren Gough.
“Collier’s Powerful Welsh Cheddar is king of the cheeseboard and this year
its new festive packaging will make it look, as well as taste, the part this
Christmas.”
Note to editors:
Contact Leigh Roberts on (01656) 788336 leigh@colemanroberts.co.uk
About Collier’s:
Made in Wales, Collier’s is a uniquely ‘powerful’ cheddar with a long, deep
character and savoury, yet slightly sweet taste. Unusually, it contains
tantalising “crunchy bits” which are actually calcium lactate grains that
develop during maturation and are evidence of the cheese’s high quality.
The recipe is a closely guarded secret. It is matured for up to 20 months
and is regularly and carefully graded throughout its development, until it
attains the unique taste and texture that defines Collier’s Powerful Welsh
Cheddar.
Collier’s has won a cabinet full of awards including Best Welsh Cheese and
Best Extra Mature Cheese at the International Cheese Awards.
Collier’s Powerful Welsh Cheddar is available from all major retailers
throughout the UK at RSP £3.99 for 400g
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