MyOrganicVineyard - New digital platform offers a brand new concept in wine & vineyard ownership

24 October 2012

New digital platform offers a brand new concept in wine ownership

24th October 2012

For immediate release.

a brand new concept in wine ownership & discovery

Duras, October 24th:  A new digital platform offers the perfect Christmas
gift for anyone who enjoys wine – an opportunity to become a part of an
independent vineyard producing award winning organic wine. 

Founded by a British couple, MyOrganicVineyard (MyOrganicVineyard) is an
innovative platform which enables people to adopt their own vines, discover
and learn about the wine making process from experts, follow the progress of
their vines throughout the growing season and ultimately receive and enjoy
the bottles of wine their vines produce. 

Emma Jell, who works with digital agency ideas.org to provide innovative
digital solutions to businesses and organisations, says: "Wine is a perfect
gift for family and friends, but how much do we all know about the wine we
drink? Variations in the soil, or changes in the weather, can have a huge
effect on how the wine tastes. The MyOrganicVineyard platform offers a way
for people to engage with the wonderful story of wine and appreciate it so
much more."

Drawing on 20 years’ experience in digital and social media, Emma and Simon
have created a truly interactive experience. Members can view updates,
photos and videos from the vineyard through a mobile app, emails and by
logging into a members only part of the MyOrganicVineyard website. They can
find out what the weather is like, take part in decisions about how the wine
is produced and visit the vineyard itself. 

Emma explains more: "The growth of the internet and digital technology means
people expect a fuller and more interactive experience from products and
services in all walks of life. Similarly, we're seeing greater interest in
learning about the provenance of food and drink with trends such as the rise
of the slow food movement and the growth of farmers markets. Our experience
in social media and digital technology means we have been able to create
this platform which can connect people leading busy lives with their vines,
and ultimately the wine they drink.”

MyOrganicVineyard connects people with an independent vineyard in the heart
of the rich wine growing region of the Côtes de Duras appellation, near
Bordeaux in the South West of France. The vineyard is 100% certified organic
and all grapes are picked and selected by hand to create fine wines
reflecting the terroir (or character due to climate and soil). The company
is looking to partner with other independent organic vineyards in the region
and beyond.

MyOrganicVineyard is now offering its first memberships, starting at £49.95,
which will begin on January 1st  2013 and will last for the entire life
cycle of the wine - typically 18 months, making this a perfect Christmas
gift for anyone who loves wine and enjoys the finer things in life. 

To find out more about becoming a member, and the wines on offer, visit
MyOrganicVineyard.