Former Pub Re-Opens Doors As Unique Restaurant
A prominent
Norfolk pub, which closed in 2012, has reopened under new management and a new
name.
Following two
years of extensive refurbishment, the venue formerly known as The Dun Cow is
welcoming customers as Sugar Beat Eating House.
Located on
the A140 at Swainsthorpe, the building itself has seen a complete facelift
since it was purchased two years ago by Simon and Hazel Cruickshank.
As well as
offering breakfast, lunch and dinner from 7am until 11pm, it also features a
large lawned area for wedding parties and corporate events, a function room,
plus four individually-styled bedrooms targeted at those on short professional
or pleasure trips in the area.
SugarBeat is
to be operated by well-known Norfolk hospitality entrepreneur, Henry Watt, who
was the brainchild behind the likes of The Wildebeest Arms and Mackintosh's
Canteen.
Henry's team
is led by Stevie King as General Manager and by Alan Leech, as Head Chef.
"Much
has changed over the last couple of years in terms of what an eating and
drinking venue needs to be able to offer its customers," said Henry.
"It's
not good enough to be serving great food and a reasonable selection of beers,
wines and spirits.
"Customers
want to know you completely understand them inside and out, so that's why we've
tailored SugarBeat to meet the needs of the people of Norwich, the A140
commuter, the family that want a great menu, the overnighter needing easy
access to Norwich, or the professional or sales team who want to use wifi while
meeting at a good location."
The Dun Cow
has a well recorded history as a hospitality venue in Norfolk.
Records
suggest it was run by a Richard Bradford in the late 1700s. It briefly went
under the name of The Wig and Dickle in the 1990s.
Today, its
new identity creates the start of a modern cater-for-all era, in the face of
many pubs remaining mothballed or sold for housing as a result of the economic
downturn.
"I've
run a number of eateries in my career, but it is giving me a huge sense of
satisfaction to know that we're breathing life into a landmark venue so close
to Norwich," added Henry.
“We're
certainly not a gastropub. We're an all-day eating house delivering great food,
a dose of fun, and a venue where you'll always feel at home.”
For Simon and
Hazel Cruickshank, this is their first business acquisition in hospitality,
despite the fact the couple have already been running successful Simons
Landscaping for more than 30 years.
Hazel said:
"We are so excited to see customers appreciating the results of our
long-held vision to transform the pub into something very special.
"After a
lot of hard work and determination, we've created something which makes us
enormously proud, and we can't wait to open the doors."
You can
follow SugarBeat on twitter @SugarBeatEH
For recipes follow this link
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