Former Pub Re-Opens Doors As Unique Restaurant



A prominent Norfolk pub, which closed in 2012, has reopened under new management and a new name.

Following two years of extensive refurbishment, the venue formerly known as The Dun Cow is welcoming customers as Sugar Beat Eating House.

Located on the A140 at Swainsthorpe, the building itself has seen a complete facelift since it was purchased two years ago by Simon and Hazel Cruickshank.

As well as offering breakfast, lunch and dinner from 7am until 11pm, it also features a large lawned area for wedding parties and corporate events, a function room, plus four individually-styled bedrooms targeted at those on short professional or pleasure trips in the area.

SugarBeat is to be operated by well-known Norfolk hospitality entrepreneur, Henry Watt, who was the brainchild behind the likes of The Wildebeest Arms and Mackintosh's Canteen.

Henry's team is led by Stevie King as General Manager and by Alan Leech, as Head Chef.

"Much has changed over the last couple of years in terms of what an eating and drinking venue needs to be able to offer its customers," said Henry.

"It's not good enough to be serving great food and a reasonable selection of beers, wines and spirits.

"Customers want to know you completely understand them inside and out, so that's why we've tailored SugarBeat to meet the needs of the people of Norwich, the A140 commuter, the family that want a great menu, the overnighter needing easy access to Norwich, or the professional or sales team who want to use wifi while meeting at a good location."

The Dun Cow has a well recorded history as a hospitality venue in Norfolk.
Records suggest it was run by a Richard Bradford in the late 1700s. It briefly went under the name of The Wig and Dickle in the 1990s.

Today, its new identity creates the start of a modern cater-for-all era, in the face of many pubs remaining mothballed or sold for housing as a result of the economic downturn.

"I've run a number of eateries in my career, but it is giving me a huge sense of satisfaction to know that we're breathing life into a landmark venue so close to Norwich," added Henry.

“We're certainly not a gastropub. We're an all-day eating house delivering great food, a dose of fun, and a venue where you'll always feel at home.”

For Simon and Hazel Cruickshank, this is their first business acquisition in hospitality, despite the fact the couple have already been running successful Simons Landscaping for more than 30 years.

Hazel said: "We are so excited to see customers appreciating the results of our long-held vision to transform the pub into something very special.

"After a lot of hard work and determination, we've created something which makes us enormously proud, and we can't wait to open the doors."

You can follow SugarBeat on twitter @SugarBeatEH


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