Relish Food Marketing Club Celebrate Their Second Birthday With Free 30 Day Membership For One And All
Two years in
and Relish’s unique idea continues to help food businesses grow their food
brands. To coincide with their 2nd birthday the Relish membership website is
undergoing a radical transformation and re-launch
to meet the
growing demand from food producers.
In the last 2
years Relish have:
· helped over
60 food producers who have benefited from the online membership
· coached
food producers (via the Growth Accelerator scheme) leading to listings in retailers
· written an
e- book on getting into retail
· and grown a
further online community of more than 1000 foodie businesses, benefiting from
free downloads and advice
And all from
one simple, timely concept: a unique, online, affordable marketing hub, offering
professional advice, resources, contacts and a supportive network for smaller
food and drink producers …
As the Relish
Food Marketing team celebrate their second birthday this week, there is much to
celebrate but they are not resting on their laurels, as they relaunch the
Relish website to be able to help even
more food producers grow their foodies businesses and achieve success in
retail.
"In the
past year we've been over the moon to see so many of our members and clients
achieve their aspirations for their brands, with our help; and to have been
instrumental in the launch of so many unique and innovative products. We are now looking to make improvements to
the Relish club to meet further demands from the growing number of
entrepreneurs starting up their foodie businesses
” Jo Densley
co-founder of Relish, food brand, product development & online marketing
expert.
The club
…taking it to the next level
Relish was
created as a subscription club to provide resources, marketing and retail
advice to smaller food & drink producers
in a budget-friendly way. Providing advice and contacts, webinars and
subject-specific downloads, produced by Food and Drink professionals, and
individual, bespoke coaching to support growth at whatever stage of development
a product is at; from idea to -
packaging, branding - to NPD - to dealing with buyers - to building those listings.
The business
clearly struck an immediate chord, snowballing and building a growing and loyal
core of nationwide members. As interest grows in the Relish membership club we
have been listening to our member’s needs and are relaunching the membership
site to include:
- a fresh new
eye-catching design
- improved
categorisation for simplicity of use
- up-to-date
informative content
- new interviews
and case studies
- suitable
for all devices
With the
icing on the cake being a FREE 30 day trial membership for all food and drink
producers. Jo Densley, Relish founder
said : “We get such great feedback about
all the resources on the Relish site we wanted to make them more accessible to
even more food and drink producers”
Paul Dodd,
The Ideas Man from ALLGOOD who has been an instrumental part of the relaunch of
the Relish membership site added: "We've got a totally new strategy for
Relish, there is such amazing content in the members area that we're offering a
free 30 day trial for anyone who wants to sign up. We've created a modern and
fresh design for the new site, easy to navigate and it's responsively built so
will look great on tablets and phones. I can't wait to launch it and see what
everyone thinks”
What the
Relish members have to say:
“The Relish
Membership Club is an excellent source of information for anyone wanting to
grow a successful food or drink company. There are product costing templates,
retail marketing and POS advice, guidance on mandatory on-pack labelling and
inspirational videos featuring some big players in the UK food industry. It's
easy to use and will stop you from making amateur mistakes. “
Navina
Bartlett, founder and Boss Lady at Coconut Chilli' www.coconutchilli.com
“We’re
absolutely loving our Relish membership - super impressed – JOIN NOW!”
Rachel
Hannaford, Silver & Green
"I've
just used the Relish retailer presentation template to great success - thank
you!"
Charlotte
Clarkson, Three Little Pigs www.threelittlepigschorizo.co.uk
"I will
definitely spread the word about Relish...it's so useful to have a resource
like yours that doesn't cost the earth!"
Nia Wood,
start up business
The future …
And it
doesn’t stop there. This next year will see Relish launching a further raft of
innovative new initiatives and capitalising on their growing inter-supportive
network, including:
· a panoply of workshops focusing on every
aspect of taking a food business from “recipe to retail” – starting with
“Creating a Marketing plan for your foodie business”
· exciting
plans for a new book featuring all our lovely and talented members … stay
tuned!
· Patnerships
to further enhance the Relish resources for members
To find out
more about Relish, email hello@relish-marketing.co.uk or go to
www.relish-marketing.co.uk, where you can sign up for a FREE 30 day trial to
the Relish membership site.
Twitter:
@Foodmktgclub
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