Relish Food Marketing Club Celebrate Their Second Birthday With Free 30 Day Membership For One And All
Two years in and Relish’s unique idea continues to help food businesses grow their food brands. To coincide with their 2nd birthday the Relish membership website is undergoing a radical transformation and re-launch
to meet the growing demand from food producers.
In the last 2 years Relish have:
· helped over 60 food producers who have benefited from the online membership
· coached food producers (via the Growth Accelerator scheme) leading to listings in retailers
· written an e- book on getting into retail
· and grown a further online community of more than 1000 foodie businesses, benefiting from free downloads and advice
And all from one simple, timely concept: a unique, online, affordable marketing hub, offering professional advice, resources, contacts and a supportive network for smaller food and drink producers …
As the Relish Food Marketing team celebrate their second birthday this week, there is much to celebrate but they are not resting on their laurels, as they relaunch the Relish website to be able to help even more food producers grow their foodies businesses and achieve success in retail.
"In the past year we've been over the moon to see so many of our members and clients achieve their aspirations for their brands, with our help; and to have been instrumental in the launch of so many unique and innovative products. We are now looking to make improvements to the Relish club to meet further demands from the growing number of entrepreneurs starting up their foodie businesses
” Jo Densley co-founder of Relish, food brand, product development & online marketing expert.
The club …taking it to the next level
Relish was created as a subscription club to provide resources, marketing and retail advice to smaller food & drink producers in a budget-friendly way. Providing advice and contacts, webinars and subject-specific downloads, produced by Food and Drink professionals, and individual, bespoke coaching to support growth at whatever stage of development a product is at; from idea to - packaging, branding - to NPD - to dealing with buyers - to building those listings.
The business clearly struck an immediate chord, snowballing and building a growing and loyal core of nationwide members. As interest grows in the Relish membership club we have been listening to our member’s needs and are relaunching the membership site to include:
- a fresh new eye-catching design
- improved categorisation for simplicity of use
- up-to-date informative content
- new interviews and case studies
- suitable for all devices
With the icing on the cake being a FREE 30 day trial membership for all food and drink producers. Jo Densley, Relish founder said : “We get such great feedback about all the resources on the Relish site we wanted to make them more accessible to even more food and drink producers”
Paul Dodd, The Ideas Man from ALLGOOD who has been an instrumental part of the relaunch of the Relish membership site added: "We've got a totally new strategy for Relish, there is such amazing content in the members area that we're offering a free 30 day trial for anyone who wants to sign up. We've created a modern and fresh design for the new site, easy to navigate and it's responsively built so will look great on tablets and phones. I can't wait to launch it and see what everyone thinks”
What the Relish members have to say:
“The Relish Membership Club is an excellent source of information for anyone wanting to grow a successful food or drink company. There are product costing templates, retail marketing and POS advice, guidance on mandatory on-pack labelling and inspirational videos featuring some big players in the UK food industry. It's easy to use and will stop you from making amateur mistakes. “
Navina Bartlett, founder and Boss Lady at Coconut Chilli' www.coconutchilli.com
“We’re absolutely loving our Relish membership - super impressed – JOIN NOW!”
Rachel Hannaford, Silver & Green
"I've just used the Relish retailer presentation template to great success - thank you!"
Charlotte Clarkson, Three Little Pigs www.threelittlepigschorizo.co.uk
"I will definitely spread the word about Relish...it's so useful to have a resource like yours that doesn't cost the earth!"
Nia Wood, start up business
The future …
And it doesn’t stop there. This next year will see Relish launching a further raft of innovative new initiatives and capitalising on their growing inter-supportive network, including:
· a panoply of workshops focusing on every aspect of taking a food business from “recipe to retail” – starting with “Creating a Marketing plan for your foodie business”
· exciting plans for a new book featuring all our lovely and talented members … stay tuned!
· Patnerships to further enhance the Relish resources for members
To find out more about Relish, email firstname.lastname@example.org or go to www.relish-marketing.co.uk, where you can sign up for a FREE 30 day trial to the Relish membership site.