Superbread Comes To The Supermarket

Say Hi-Lo to a new High Protein, Lower Carb Bread at Sainsbury’s

No carbs before Marbs is all well and good but for those finding it hard to give up their daily bread, there’s now a nutrition-packed loaf available at the local supermarket that’s helping bread lovers curb their carbs and top up their protein intake too.

Hi-Lo combines high protein and lower carbs in one deliciously seeded wholemeal loaf and is the first bread of its kind to arrive on UK supermarket shelves.  Up until now, high-protein loaves have been the reserve of specialist websites and retailers and have carried a high price tag to match, but priced at just £1.69 for a 400g loaf, Hi-Lo costs less than half the price of other high-protein loaves and is available now from Sainsbury’s.

Unlike some low carb breads that lack texture and flavour, the Hi-Lo feel-good loaf packs a big punch.  It offers a nutritious AND delicious way to increase your protein intake and contains 65% less carbs than a standard white loaf.  With wholemeal flour and healthy seeds for sustainable energy, it’s also high in fibre so can help kick-start your day a more healthy way without giving up your daily bread.

SAY HI-LO TO THE BENEFITS

· 65% less carbs than white bread

· 50% of an adult’s daily protein requirement in three slices

· High fibre

· Contains grains and seeds, and fibre-rich wholemeal flour for sustainable energy

· No artificial preservatives, especially no calcium propionate unlike some other lower carb breads

Hi-Lo is perfect for the health conscious, dieters looking to reduce carbs, vegetarians wanting to boost their intake of non-meat protein and anyone who simply wants to eat tasty, nutritious bread. With protein contributing to the growth and maintenance of muscle mass, it’s also good for sports enthusiasts looking for a source of protein beyond sugary bars and shakes.  With more protein than regular bread, it’s also great for a family fill-them-up breakfast and is perfect for toast, sandwiches and packed lunches.

With latest industry research revealing that nearly half of the UK population are interested in trying high protein breads1 and an estimated 40% of adults are looking to control their carb intake, Hi-Lo offers the perfect solution and is tapping into the trend for tasty, functional foods with healthy ingredients.

Developed by Sue & Stephen Ville, a husband and wife baking team with over 30 years of industry experience, they are setting out to prove that a health and fitness bread can still be tasty. Sue Ville says, “We love bread and didn’t want to give up our favourite food but we’re also concerned about fitness and carb counting.  With Hi-Lo we wanted to create bread with the benefits of higher protein, high fibre and lower carbs, so more of what you need and less of what you don’t.”

HOW HI-LO COMPARES

Nutrition Information	Hi-Lo – 400g Deliciously Seeded Wholemeal Per Slice	Hovis – 400g Seed Sensations Per Slice
Energy	86 kcal	92 kcal
Protein	8.1g	3.3g
Carbohydrates Of which sugars	5.0g 1.1g	13.9g 1.3g
Fibre	3.4g	1.7g
Fat  of which saturated  mono-saturated  polyunsaturated	2.8g 0.4g 0.5g 1.7g	2.2g 0.2g
Salt	0.31g	0.29g

Hi-Lo has already gathered an army of fans where it’s been sampled and is on sale at Sainsbury’s

(in store and online) priced £1.69 for a 400g loaf (from 21st May, for three weeks, it will be on promotion at £1.40).  For more information, visit www.hi-lo-bread.co.uk or find us on Facebook

www.facebook.com/hilobread.