Tesco Sweeps The Board At Prestigious Industry Awards



Tesco’s newly revamped finest* range has scooped 22 awards at The Grocer’s Own-Label Food and Drink Awards, nearly a third of the total awards available. Overall, the retailer picked up 29 Gold and 21 Silver Awards, more than any other supermarket.

John Scouler, Commerical Director at Tesco said, “We are absolutely delighted to have won so many awards for the quality of our food. Over the last few years we’ve done a huge amount of work to improve our own label products. Our finest* range is now benchmarked against the very best food on the market and these awards show that we’re getting it right. Even more importantly, our customers tell us that they love the new products.”

Awards judge Paul Beresford, MD of Cambridge Market Research, said, “While consumers are turning to discounters for everyday basics, they still seek out treat-worthy but good value purchases. Tesco has clearly found a winning formula for its premium range.”

Research conducted by Cambridge Market Research found that the award-winning finest* products were seen as “new and different” by 67% of consumers, compared with 51% for all other entrants. finest* lines were also considered to be good value, with 14 of the winning lines scoring higher than the category average.

For more information on the awards and judging process, visit http://www.thegrocerownlabel.co.uk/page/judging_process.html


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