California Prunes Return To The Cake And Bake Show As Official Sponsors October 2014
California
Prunes will be the official sponsors at the Cake and Bake Show this October
3rd-5th in Earls Court, London, following on from the success and consumer
enthusiasm received at the show in Manchester last March.
California prunes
are taking to the stage this time around as official sponsors of the
Competition Theatre, with California prunes becoming a key ingredient to all
bakes featured on the stage. The versatility and quality of the product will be
showcased to consumers as several celebrity bakers include it in their recipes.
The
California Prunes’ Competition Theatre will be particularly special as, for the
first time, all four winners from the entire series’ of the BBC's hit programme
The Great British Bake Off - Edd Kimber (2010) Jo Wheatley (2011) John Whaite
(2012) and Frances Quinn (2013) - will be competing against each other. Star
judge from ITV's Britain's Best Bakery Peter Sidwell will also be on stage,
giving visitors the chance to join him, and Eddie Spence MBE will be judging a
cake contest.
The
California prunes received much attention in March alongside ambassadors’
master chocolatier paul.a.young and the BBC’s Great British Bake Off most
recent winner Frances Quinn. They had been so impressed with the taste and
quality of California prunes, they were inspired to create their own recipes.
Both celebrities demonstrated their own signature California prune bakes across
all three stages in March, wowing consumers with the adaptability and delicious
flavour of California prunes. Paul’s bake was so popular, it sold out across
all four of his London stores in just one month.
“We were
delighted at the amount of people who were trying a California prune for the
first time – and loved it! Many remember prunes un-fondly as part of school
dinners, but that just isn’t the case anymore.” says Esther Ritson-Elliott,
California Prune Board’s European Marketing Director. “The older audiences were
surprised at the deliciously sweet, caramel taste of a California prune and were
instantly converted, whilst younger audiences were much more willing to give
prunes a try.”
Not only are
California prunes recognised as a high quality product, but recent research has
proven that they contain many health benefits. Last year the California Prune
Board drove the research that resulted in an EFSA approved health claim – the
only whole, dried and natural product to receive such a claim – proving that
prunes are beneficial to digestive health.
Most
recently, California prunes announced that prune consumption does not undermine
weight management, based on evidence from tests undertaken by the University of
Liverpool. This received worldwide media attention, reaching millions of
consumers in a matter of weeks.
California
prunes will be welcoming a new ambassador for October’s Cake and Bake, but just
who is joining them is being kept tightly under wraps – for now!
Twitter:
@CaliforniaPrune
Facebook:
www.facebook.com/CaliforniaPrune
For recipes follow this link
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