Popular Spanish eaterie “MasQMenos” is delighting London diners, with the launch of its first UK restaurant, situated in Holborn. Created to bring Spanish gastronomy in a relaxed and friendly atmosphere, they combine traditional flavours with comfort and speed. “MasQMenos” means “more than less” – more quality, more quantity and more value, with the letter Q being a well-known symbol for quality in Spain.

Famed for its flagship products of Iberian ham “Bellota” (jamón ibérico de bellota), an icon of Spanish gastronomy, accompanied by a classic bread with tomato, or a Coca flatbread (pan de coca) especially made using olive oil for MasQMenos, with cheeses from a variety of regions, generous salads and fresh, healthy Mediterranean products.

The restaurant typically prides itself on offering a wide range of unique and specially made regional Spanish breads, hams, cheeses and salads, all accompanied by wine from a number of Spanish vineyards. Delicate pastries, cakes, delicatessen tasters and aperitifs: all products are of the highest quality and can be enjoyed at any time of day, in the restaurant or to takeaway.

Both restaurant and takeaway food are made to order, ensuring that customers will enjoy warm, high quality, authentic Spanish food. The informal, friendly atmosphere lends itself well to either a relaxing breakfast, a light business lunch or after work socialising.

Director Crisol Cacheiro says that this new outlet marks the beginning of the brand’s penetration of the UK market, with further London sites planned in the west end and the city. “MasQMenos has over 25 outlets in Spain and is currently expanding into north and south America as well as Europe, which gives some indication of the quality and authenticity of the food”, he explains. “Our customers in the UK are already proving to be equally as enthusiastic about our cuisine. We pride ourselves in leading the field in providing first class regional produce made just for us and excellent service. With this in mind, we are shortly planning to roll out an online pre-order pickup and delivery service for local businesses”.

MasQMenos at 272 High Holborn, is open throughout the day for breakfast, lunch and dinner, as well as hot drinks, cocktails, wine, beer and non-alcoholic drinks. For further information call restaurant reservations on 020 7831 3940 or visit masqmenos.com.

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