Sibling Distillery Launch Gin In Cheltenham
In spring
2014 Sibling Distillery is launching its first premium small batch Gin. Based
in the Battledown area of Cheltenham, Gloucestershire, the company is owned and
run by four siblings, all under 23.
This young
quartet has accumulated a total of over 30 years of experience in the drinks
and catering industries, growing up working alongside their parents in the
family brewery, Battledown Brewery. Three of them have run their own successful
businesses and between them have collected a variety of national and
international awards. Working in restaurants and bars has helped all of them
with their market research. “I love being part of the team, I find it very
exciting. I am a thrill seeker and I look forward to playing a bigger role as
soon as possible” says Digby, 15. With the aim of running businesses themselves
they realised that their best business partners would be those they had grown
up with for many years shared ideas and aspirations. “We are all fiercely
competitive and extremely determined so I guess together we will be a force to
be reckoned with” jokes Clarice, 20.
The
Elliott-Berry’s founded the company to produce a unique gin using their crystal
distillery, a stunning revolutionary design made of glass and steel, the first
of its kind in Europe. It allows them to monitor, observe and improve the gin
at every step, ensuring absolute precision and accuracy. Felix, 22 explains
“the still looks amazing when it’s in action, the glass column is 12ft tall and
very impressive. We are able to monitor and adjust during the run which makes
blending unnecessary, so there is no compromise on flavour.”
Inspired by
their love of cocktails especially those containing gin, they belong to the new
generation of gin-drinkers, always out to expand the horizon of this amazingly
versatile spirit. Using water from the hills above Cheltenham, filtered and
purified through a layer of naturally occurring Fullers Earth, Sibling produces
a high quality 42% gin in a striking cubic bottle. Cicely says, "The
Sibling brand came about very instinctively; it was less about 'designing' the
brand and more about consolidating four people into one character."
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