JACK LINK'S EMBARKS ON NATIONAL SAMPLING CAMPAIGN
JACK LINK’S,
the world’s leading meat snacking company is about to embark on its first
national sampling campaign in the UK that visits 13 locations across two weeks
and reaches over 100,000 consumers.
The JACK
LINK’S Ford F-650 Super Duty Truck will be touring the country from 17 August
2014 and consumers will have the opportunity to have their picture taken with
Sasquatch, the brand’s mascot.
Shane Angus,
Brand Manager at Euro Food Brands, distributor of JACK LINK’S comments: “The
campaign highlights the adventurous spirit and the unique personality of the
brand and will reinforce its position as a delicious high protein meat snack.
“It will
accelerate demand for JACK LINK’S by providing consumers with a fun and
memorable interaction with the brand.
“Meat
snacking is continuing to grow in popularity and JACK LINK’S is experiencing
double digit growth year on year. We believe this sampling campaign will
encourage this growth even further and ensure JACK LINK’S is front of mind for
consumers looking for healthier snack alternatives.”
JACK LINK’S
is also giving three consumers the chance to win a road trip in the JACK LINK’S
Truck. Consumers can enter via www.jacklinks.co.uk sharing their dream day with
the truck for their chance to win.
More
information on the JACK LINK’S roadshow can be found on the brand’s new
microsite www.jacksroadshow.com.
JACK LINK’S
is urging retailers to stock up to meet what it predicts will be unprecedented
levels of consumer demand.
Euro Food
Brands telephone: 01604 821 200
For recipes follow this link
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