SAMPLING CAMPAIGN SUPPORT FOR READY TO DRINK ILLY ISSIMO BRAND



illy issimo, the Italian-style ready to drink range of chilled coffee, is to feature in its first UK sampling campaign.

The highly targeted sampling, part of a European-wide ‘Live Intense Tour’, will focus on London during mid-July, targeting on the move consumers in high footfall locations in central London.

Over 10,000 bottles of illy issimo will be sampled, enabling people to enjoy illy’s unique 100% Arabica coffee blend and intense Italian espresso experience.

Working in partnership with Samsung and using its Galaxy K zoom smartphone to capture the intensity of people’s lives, illy issimo brand ambassadors will be encouraging on the move consumers to feature in a time-lapsed video dedicated to each city, including London, by having their photograph taken in front of a branded backdrop.

Victoria Hughes, Brand Manager at Euro Food Brands Ltd, sole UK distributor of illy issimo, comments: “In a campaign that reflects the brand essence of ‘Live Intense, Live Issimo’ new communication campaign, we’ll be capturing the positive intensity of people’s everyday lives and showing how illy issimo is perfect for those people who live life to the full.

“We’re confident that illy issimo’s quality and intense Italian espresso taste will lead to very high levels of purchase after sampling. It’s all about awakening people’s senses and uplifting their day.”

The sampling activity will be backed by a wide-ranging PR and social media campaign, including a dedicated Facebook page tab (https://www.facebook.com/illyissimo/app_528845897219232 ).

For recipes follow this link

Chef Wise Recipes Page.

Comments

Post a Comment

Popular posts from this blog

The Era Of Ultra-Premium Sipping Vodka - Discover The Ultimate Luxury Of British Made Quintessentially Vodka

Image
The era of ultra-premium vodka has dawned. Quintessentially Vodka redefines luxury spirits with sleek design and a liquid of such discerning quality that is quite simply perfection on ice. The exclusive British made ultra-premium vodka with its emblematic black matte bottle - already an essential in the most elite bars, awarded restaurants and private member clubs in the UK - launched into Harvey Nichols in April 2013. Quintessentially Vodka is produced in one of Britain's oldest continuous working distilleries, where each bottle is individually handled by distillery fellows wearing white cotton gloves to protect the beautiful bottle. The Vodka is crafted from the finest organic wheat and purest English water (filtered through ancient pebble beds). These artisanal practices culminate in the smoothest, purest liquid to sip, savour and enjoy. Unparalleled luxury, ultra-premium credentials, British heritage and superior quality make Quintessentially Vodka the most ...
Read more

A recipe for perfect Yorkshire pudding

Image
A lot is spoken about Yorkshire pudding but is in not such a very difficult thing to do. All it is, is a batter mix that is put in a mould with some oil so that it soufflés up as it bakes. As long as you follow a few simple rules then you should have a perfect pudding every time. To make the batter you will need. 125g/8oz plain flour 300ml/¾ pint milk 2 eggs Pinch of salt Some vegetable oil. Now a lot of propel say that you need a strong bread flour to make a god batter for Yorkshire puddings but I have found that over time it does not really matter. But if you are going to use a strong flour let it rest for a little longer to allow the glutens to start working and get soaked up in the liquid . Take you flour and sift it in to a bowel to make sure that you do not get any lumps. Then make a well in the middle and crack your eggs in to that. Now taking a whisk start to work the eggs in to the flour. It will start to from a thick paste. If you think that it is getting to hard to work then...
Read more

The Lakes Distillery- Sealing Deals With Drams

Image
There are not many opportunities to own a piece of history. For whisky enthusiasts, a new distillery is a rare opportunity, and to own a sample of one of the first distilling's even rarer. Within the business world, staying at the front of a client's mind is vital. Corporate gifting has become a modern day courtship, offering businesses the chance to impress and show clients, business partners and employees they are appreciated in a genuine and thoughtful way. With this in mind, Lakes Distillery is offering a 'once-in-a-lifetime' gift, ideal for those who wish to astound. A dram of the finest single malt whisky is the ideal way to seal the deal. Now imagine the dram was poured from your very own branded cask containing one of the first distillings from England's largest whisky distillery, a gift from a loyal customer or supplier. A very select group of just 60 whisky enthusiasts in the world have the unique opportunity to write their name in hist...
Read more