AUBREY ALLEN BY ROYAL APPOINTMENT TO HM THE QUEEN!
Aubrey Allen, the
chef’s butcher based in Coventry is celebrating its highest and most privileged
honour by receiving the Royal Warrant to HM The Queen, as suppliers of meat,
poultry and game.
The official Royal Appointment has resulted from AubreyAllen
supplying the Royal Household at Buckingham Palace, Windsor Castle, Sandringham
and Her Majesty’s other private residences, with its wide range of meats,
poultry and game products since 2007.
The Warrant takes effect from 1st January 2013 and has been
granted for a five year period. The family run butchery business joins around
800 other Royal Warrant holders who are united by their commitment to the
highest standards of service, quality and excellence. Russell Allen, managing director of Aubrey
Allen, said: “It is the ultimate honour
to be awarded a Royal Warrant and represents the most prestigious stamp of
quality and reliability.
“Being granted the Royal Warrant in the year that marks the
60th anniversary of HM The Queen’s Coronation is particularly special, with the
opportunity to be involved in the Coronation Festival at Buckingham Palace from
11 – 14 July 2013. We’re absolutely
thrilled and delighted to receive this recognition at the start of such a
special year, which also marks our 80th birthday celebrations for
the business that my grandfather Aubrey Allen founded in 1933.
“Receiving the Royal Warrant represents a time of
celebration for everyone who works across the company and highlights a very
special landmark in the history of the company for my father Peter, my sisters
Debbie and Lucianne and myself.
“Our relationship with the Royal Household goes way beyond
the last five years and in fact back to our first involvement with the Royal
Show held at Stoneleigh Park in 1989. We
have also been supplying HRH The Prince of Wales for the last two years and have
developed close links with HRH The Princess Royal and her butcher who is a
Master of the Worshipful Company of Butchers”, he added.
Playing a key role and making those initial royal
connections become reality is down to Simon Smith, Aubrey Allen’s Sales Manager
who first approached the Royal Chef, Mark Flanagan MVO back in March 2007.
After supplying a range of sample products in April 2007 the
rest, as they say, is history. Since
then, Simon has had the honour and pleasure of working with the Royal Chef on a
day to day basis, providing advice and personally managing the Royal account. The
Royal Chef who manages a team of 30 staff, including 21 chefs, has also visited
Aubrey Allen’s shop and delicatessen in Leamington Spa, and last year, Simon
Smith and Bob Spring, Aubrey Allen’s head butcher, held a Meat Masterclass for
the Royal Chef and his team at Buckingham Palace.
Commenting on the official Royal Appointment, Simon Smith
said: “Being awarded the right to display Her Majesty’s Coat of Arms represents
a lifetime goal and the greatest accolade of our industry. For Aubrey Allen to receive the Royal Warrant
also marks a fantastic tribute to the whole team in Coventry and Warwickshire,
underlining the consistent quality of our meat and meat products. “It’s a huge
privilege to have had the opportunity to be personally involved in the catering
of so many high profile events for the Royal Family over the last five years”,
he added.
Royal Warrants are a mark of recognition to individuals or
companies who have regularly supplied goods or services to certain members of
the Royal Family for a minimum of five years.
Three members of the Royal Family currently grant warrants:
The Queen, The Duke of Edinburgh and The Prince of Wales - and while they are
advised by the Lord Chamberlain, the final decision to grant a Royal Warrant is
made by the member of the Royal Family concerned.
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