Divine Chocolate Pops Up In Covent Garden For Fairtrade Fortnight
Divine Chocolate is celebrating Fairtrade Fortnight (25th Feb-10th March) this year with its first Pop Up shop located in the buzzing Seven Dials shopping area by Covent Garden in London.
Over the two weeks, Divine will be showcasing two exciting new products and the great new Easter range, as well as introducing shoppers to two cocoa farmers over in the UK for the first time as ambassadors of their co-operative Kuapa Kokoo. Divine will also be hosting some great free events in the shop's spacious gallery basement. The Divine Pop-Up Shop is at 71 Monmouth Street, WC2. Full details will be available soon at www.divinechocolate.com/Fortnight2013
Exclusively available at the shop will be Divine's brand new chocolate bars - Dark 70% chocolate with Chilli & Orange - a fiery and zesty combination with our rich intense chocolate, and 38% Milk Chocolate with Toffee & Sea Salt - a mouth-watering counterpoint of sweet and saltiness in a high cocoa milk chocolate. The new bright Easter range will be available too - including new praline chickens and eggs, and our very special milk chocolate and honeycomb bees.
Over the course of the two weeks there will be the opportunity to meet the farmers Mary Appiah and Esther Ephraim from Kuapa Kokoo, have an Azonto dance lesson (the Ghanaian dance craze), find out all about African and ethical fashion, join a Fairtrade debate or just look around at the stunning exhibition of striking images of the Kuapa Kokoo co-operative in Ghana.
Alongside all the events based at the pop-up shop, Mary and Esther will be be speaking to a variety of audiences from shoppers in stores all round London, to trainee farmers at Hadlow College in Kent, primary schoolchildren, and design graduates.
The theme for Fairtrade Fortnight this year is "Go further" - encouraging consumers to add new Fairtrade favourites to their shopping list. Divine's been going further than Fairtrade from the start - with cocoa farmers not only getting the Fairtrade price for their cocoa, but also owning 45% of the company. And for this year's Fortnight Divine's not only making sure chocolate lovers can meet the farmers behind their favourite treat, but going further with a shop of its very own!