New Awards Programme Recognises The Very Best Cakes




Today (11th February) sees the launch of The Cake Awards to find and celebrate the very best British cakes.
From the finest tea room slice and grandest hotel fancies to the myriad varieties on the shelves of supermarkets, bakery shops and retail food chains across the country, The Cake Awards are the only awards dedicated to recognising excellence in cake.

The Cake Awards are a unique opportunity for organisations and individuals to showcase their best products to the most respected figures in the industry, and to be judged by a panel of elite experts on the 9th and 10th April. Judges include Bruce Langlands, Director of Food at Harrods, Will Torrent award winning pâtissier and chocolatier, and Allan Jenkins, Editor of Observer Food Monthly. Only those cakes that have it all - excellent presentation, quality ingredients, recipe innovation, texture, taste and value will triumph.

Will Torrent, judge for The Cake Awards said: "I can't wait to help fantastic producers celebrate their excellence in all things cake. This is a chance for cake makers, pâtissiers, supermarkets, bakers and more to be recognised for their skills and expertise, showing the rest of the country that they produce some of the best cakes in the UK and shout to the rest of the world that we really are the Kings and Queens of Cake."

The awards are now open to enter and categories include -
Tea Room Cake
Hotel Cake
Bakery Shop Cake
Wholesale Bakery Cake
Wedding Cake
Retail Christmas Cake
Supermarket Cake
Celebration / Novelty Cake
'Free From' Cake
Bake at Home Cake
Cake of the Year (nomination only)                                                                                                                                                                                             
Winners will be announced at the award ceremony on the 19th June at the Park Lane Hotel in Mayfair, London.

The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.

Jane Milton said: "Cakes are my passion and I have wanted to do something for a long time that would single out the best cakes across all areas of the UK food and hospitality industries and encourage others to raise their game."

Caroline Jackson Levy, CEO of UBM Awards & Partnerships said: "It's wonderful to be working in partnership with Jane. Her deep knowledge of the industry, combined with a true passion for baking have helped us to create an engaging concept.  Using our expertise to deliver exceptional Awards ceremonies, I believe this is a very exciting and timely venture and I'm looking forward to these Awards becoming an annual ceremony where the baking industry can gather to celebrate its success."

To enter The Cake Awards or for more information visit www.thecakeawards.com 

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