Jelly Belly Offers Sweet Recovery At The Brit Awards
Never mind the G&Ts, after the exhaustion of the BRIT red carpet and Awards on Wednesday night, everyone wanted a yummy jelly bean rush! The Jelly Belly jellybeans Sweet Recovery bar at the Brit Award's party was so popular that it had been pretty well emptied within 45 minutes of the party starting. " It was crazy" said an observer "but delicious!"
Following the colourful theme of artist Damien Hirst who had designed this years' Brits trophy statue, 90,000 Jelly Belly beans were shipped in for the Sweet Recovery bar.
They were displayed in their iconic bean machines and the give-aways were blister packed like authentic pill packets - suitable for a hangover perhaps? Sweet recovery indeed.