Collier’s to drive away the January blues on National Welsh Rarebit Day

COLLIER’S Powerful Welsh Cheddar has labelled Monday January 21st 2013 –
widely accepted to be the most depressing day of the year – as “National
Welsh Rarebit Day” and is urging everyone to lift their spirits by tucking
into one of the fastest and most satisfying comfort foods there is – a Welsh

The third Monday in January is thought to be the most depressing day of the
year due to a combination of bad weather, unpaid Christmas bills, short
daylight hours and broken resolutions. 

To lift the gloom and celebrate Welsh Rarebit Day, Collier’s has challenged
the appropriately named Welsh Rarebit Mini Club from North Wales to take on
the “The Collier’s Job” – a North to South Wales dash to deliver a
consignment of Collier’s from its home at Llandrynog Creamery in
Denbighshire to Cardiff in time for The Welsh Rarebit lunch being held at
the Wales Millennium Centre.

Can a fleet of classic Minis, in the Collier’s colours of black and red,
complete the mission to safely deliver the consignment of Collier’s in time
for The Welsh Rarebit lunch cooked by the Centre’s head chef Kurt Fleming?
“January can be a depressing month for many but feel good food offers
welcome consolation,” says Kurt.
 “There is nothing better than Welsh Rarebit – the ultimate comfort food
that satisfies the senses.
 “It only takes a few minutes to make and it really is the perfect snack
food – quick, tasty and nutritious. I make mine with Collier’s Powerful
Welsh Cheddar, the freshest crusty bread, some Tomos Watkin ale, Double
Dragon Welsh Mustard and Worcestershire sauce. I guarantee it will make you
feel better after the first bite.
“We are now serving it in the Wales Millennium Centre’s ffresh restaurant
and think it will be a popular lunchtime choice with our customers.”
“Blue Monday” has evolved from an idea originally conceived by psychologist
Cliff Arnall, formerly of Cardiff University, who created a mathematical
formula to identify a number of the elements contributing to a general
feeling of mid winter blues.

National Welsh Rarebit Day is a lighthearted attempt to brighten a drab day
and have a bit of fun, while having something delicious to eat. 
Follow The Collier’s Job’s progress on National Welsh Rarebit Day at

Here is Kurt’s recipe for Classic Collier’s Welsh Rarebit:
50g plain flour
50g Collier’s Welsh Valleys butter
250g Collier’s Powerful Welsh Cheddar
250ml of Welsh ale, such as Tomos Watkin or Brains
2 tsp Double Dragon Welsh mustard 
2 tbsp Worcestershire sauce
4 slices of thickly cut fresh white bread
freshly ground black pepper

In a small saucepan melt the butter and add the flour to make a roux,
stirring all the while. Cook for a couple of minutes, then add the warmed
beer by degrees, until you have a smooth but thick sauce. Add the grated
Collier’s and stir until melted. You should now have a thick paste. Add the
mustard, Worcestershire sauce and season with black pepper.
Lightly toast then butter the bread, then pile up the cheesy mixture on each
slice. Cook under a hot grill until brown and bubbling.


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