Diet Season Helps Koji Move Into Health Food Market




Future Drinks has secured its first listings in the health food market for its premium soft drink, KOJI, thanks to the start of the traditional healthy eating and drinking season. Health food retailer As Nature Intended, premium retailer The Grocery Store as well as wholesalers Marigold and The Health Store are just a few of the new accounts that are now stocking these sparkling fruit infusions.

At 49 calories per 330ml bottle and additive-free, KOJI is proving a popular choice for calorie conscious consumers, looking to cut back after the excesses of Christmas and New Year but wanting something refreshing and more grown-up to drink than a sweet fizzy drink.

Tim Chater, co-founder of Future Drinks Ltd said "It is great to see our brand being recognised in the Health food market, we always felt it would be a good fit and the timing for retailers to trial KOJI is perfect. We are growing faster than we anticipated, having originally set out to establish ourselves first as a South West brand. The rapid popularity with publicans, particularly in London, has delighted us and we are now gaining momentum and being stocked in accounts out of the region.

"The next step is to launch into the premium grocery market and we are looking to do that in early 2013. The new sales and repeat orders suggest we are filling a gap in the market and our collaboration with Brothers Drinks means we have the capacity and ability to fulfil orders nationwide."

KOJI is stocked in more than 125 accounts including Loungers bars and Cosy Clubs and Chandos Deli.  The RealPubs, Whiting & Hammond, Thorley Taverns as well as Mildreds which is the No 3 vegetarian restaurant in the UK.

KOJI is available in cases of 12, with an RSP of around £2.50.  To order please contact Luke Sapsed at Future Drinks Ltd on 0117 3705 773 and for more information see www.KOJIdrinks.com.

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