Jams With The Taste Of The English Countryside Launched In Booths And Asda

A range of stunning new jams with the taste of the English countryside has been launched in Booths and Asda.

Mammy Jamia's will be stocked in all 29 Booths' stores across the North of England, while ASDA has agreed to trial the brand in 25 of its London stores.

Booths are taking four jams - Fig, Pear, Plum and Ginger - while ASDA has agreed to offer its customers Fig, Rhubarb, Ginger and Greengage.

The range of Mammy Jamia's premium fruit preserves is also available at Tesco, Sainsbury's, Waitrose and Ocado. Tesco stocks three of the company's preserves - Fig, Pear and Rhubarb, while Sainsbury's, Waitrose and Ocado stock Mammy Jamia's Fig, Pear and Apple preserves.

Mammy Jamia's was launched last year by North West based husband and wife Andrew and Sajmira Cairns. There are eight jams in the range - fig, pear, rhubarb, apple, plum, greengage, ginger and quince - which are based on an original recipe passed down through Sajmira's family, hence the name Mammy Jamia.

Andrew Cairns said: 'We are delighted to have been chosen by Booths to be stocked across all of their stores. They are a wonderful family-run company with a proven reputation for supporting independent producers such as Mammy Jamia's.

"We are also excited about being stocked by ASDA in the south of England where we believe there will a strong demand for a premium range of preserves like Mammy Jamia's.

"We have listened carefully to each of the supermarkets in which we have gained a listing and provided them with the particular jams they thought would work best for their customers."

The jams are manufactured and distributed by Kent-based Opies, one of the UK's oldest private family-owned food companies.

The 340g jars retail at £2.39.


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