Get The Scoop On Quinoa In 2013




The New Year kicks off with 365 days of celebration of one of the world's oldest foods. The United Nations has declared 2013 to be the International Year of Quinoa, underlining its importance as the so-called 'golden grain' of the Incas. According to the Food and Agricultural Organisation (FAO), "quinoa is the only plant food that contains all the essential amino acids, vitamins and trace elements and is also gluten-free".

Says James Livingstone-Wallace, whose new brand of Peruvian quinoa, Quinola, is grown by a farming co-operative in the foothills of the Andes: "Since its foundation in 1945 the UN has decided to promote two foods on an international basis via its 'International Year of' scheme, namely potato and rice.

"With 2013 being declared the International Year of Quinoa, it is clear that quinoa is destined to become a global staple and no longer a niche superfood. Its exceptional and unique nutritional benefits have made quinoa worthy of international recognition. And in case you didn't know, the potato originated in Peru, too!"

For more press information and samples, please contact Claire Bowman at Positive PR on email: claire@positivepr.co.uk or telephone: 01935 389497.  To find out more about Quinola please visit www.quinola.com.  

Quinola is available in red, pearl and black varieties from delicatessens, Fortnum & Masons, Planet Organic, Selfridges, Traidcraft and by mail order (details at www.quinola.com). The 500g packs of Pearl cost £3.50 RRP and the 400g packs of Red and Black cost £3.50 RRP   

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