Food & Drink Tourism In North Wales Helps Boost Economic Growth
A brand new one stop website has been launched to promote North Wales as one of the top food tourism destinations in the UK. According to Visit Wales, the tourism industry in North Wales already injects £2.1 billion a year into the Welsh economy, with visitors to Wales on average spending almost a fifth of their holiday budget on food & drink, providing over 200,000 people with jobs in the food industry across the country. Food North Wales will help producers in the region to grow their businesses by driving more people to the region in 2013.
Producers in North Wales are arguably the best in Wales, walking away with over 20 awards across the 23 categories at the 2012 True Taste awards in October. Foodnorthwales.co.uk showcases the best of local produce and where it can be purchased, whilst also helping to drive footfall towards local restaurants and cafés.
Dewi Davies Regional Strategy Director for Tourism Partnership North Wales said: "It's long been known that tourism and food go hand in hand, but few places in the UK can offer the same level of quality food and service as North Wales. We're really proud of our local produce, so by providing information on local food through the Food North Wales website, we can help drive more visitors to the region, promote the high quality of local businesses in the area and support in growing the local economy."
The Food Tourism action plan also revealed 82% of visitors to Wales stated that good quality locally produced food is a very important part of their holiday experience, and they would pay up to 13% more to experience it, helping drive all important revenue for local producers.
Artisan chocolatiers, Baravelli's of Conwy are delighted to be part of Food North Wales. The family ran business that specialises in chocolate, ice cream and preserves has an emphasis on using locally sourced produce. Mark Baravelli who started the business with his wife said: "It's fantastic to have a website in place which supports local producers and their businesses outside of the region. A significant part of our trade lies with tourists, but it can be difficult for small, family run businesses such as ours to invest time and money into marketing. Food North Wales is a great support mechanism for these businesses, and putting North Wales firmly on the food map!"
The new website launched in December http://www.foodnorthwales.co.uk/